The MEDIA strand shall provide support for a European cinema operators' network, with a broad geographic coverage, screening a significant proportion of non-national European films, fostering the role of European cinemas in the circulation of European work.

The aim of the support is to create and operate a network of cinemas with a view to:

• Encourage cinema operators to screen a significant proportion of non- national European films through incentives and collaborative projects;
• Contribute to raise and increase the interest of the audience for non-national films including through the development of activities for young cinema-goers;
• Help those cinemas to adapt their strategy to the changing environment including by promoting innovative approaches in terms of audience reach and engagement, as wells as l partnerships with other film industry operators as well as with local cultural institutions;
• Encourage exchange of best practice, knowledge sharing and other forms of cross border collaboration amongst members of the network;
• Contribute to the policy dialogue on the film industry by disseminating the outcome of the activities of the network beyond its members.

The action will support a network of European cinema operators screening a significant proportion of non-national European films for an increased audience. Special attention will be given to applications presenting adequate strategies to ensure more sustainable and more environmentally respectful industry and to ensure gender balance, inclusion, diversity and representativeness.

Officially opened from: 01.06.2021.
First application deadline: August 10, 2021
Total budget: 15 M €
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